2×
D2C e-commerce
Rebuilt paid around the products that carried margin, then built an SEO and product-data engine that grew organic to ~60% of revenue — doubling the business while cutting ad spend.
Independent consultant & operator
Paid ads, SEO & AI automation for businesses that should be doing better online.
Most businesses aren’t broken — the fundamentals were just never done right. I fix the foundation — landing pages, copy, keywords, CRO — then build the AI systems that make growth compound.
25×
organic traffic · lead gen
2×
revenue · D2C e-commerce
−67%
CAC · D2C e-commerce
$15M+
revenue · paid media
What I do — three pillars
Paid Ads
Managed to revenue, not clicks.
I run Google and Meta end to end — account structure, creative, landing pages, and the tracking that ties spend to actual revenue. Accounts get rebuilt around what converts, and every dollar gets measured honestly.
Rebuilt a broken ad account from a $2,299 cost per lead to ~$25; $10M+ in managed spend generating $15M+ in revenue.
- Google Ads
- Meta Ads
- Paid search & paid social
- Landing pages & CRO
- AI ad creative
- Conversion tracking & analytics
- Demand & lead generation
SEO & Content
Traffic that compounds — and that you stop paying for.
I build organic engines: site architecture, content strategy, and AI-assisted production that ships at a pace an in-house team can’t match — so traffic compounds instead of resetting every month.
25× organic traffic in five months for one brand; grew organic to ~60% of revenue at near-zero media cost for another.
- SEO & site architecture
- Content strategy
- AI content production
- Blog & content engines
- Local SEO
- Product & catalog SEO
AI & Automation
AI systems that run the work.
I build a custom AI operating system into each engagement — agents that research competitors, produce content, and handle operations continuously — plus custom tools and marketing automation. Real, running software, not slideware. I also build these systems for agencies that want the capability in-house.
An always-on agent that monitors competitors and feeds a weekly content pipeline; a live AI tool that turns site visitors into qualified leads.
- Agentic systems & AI ops
- Autonomous research & content pipelines
- Custom tools & internal apps
- Marketing automation (email / CRM)
- Reporting automation
- Data & pricing intelligence
Capabilities: Google Ads, Meta Ads, Paid Search, Paid Social, SEO, AI Content Workflows, Creative Production, Marketing Automation, AI Automation, CRO, Analytics.
Proven results
25×
Lead gen
Generated consumer demand for a brand that sells through B2B channels — taking organic from page two to the top of page one, and rebuilding a broken ad account to a ~$25 cost per lead.
$15M+
Paid media
Across a paid-media and affiliate career, managed $10M+ in ad spend across paid social and search — generating $15M+ in tracked revenue.
Approach
Iterate violently, test endlessly.
No precious bets, no quarter-long waits for a verdict. I ship fast, measure honestly, kill what isn’t working, and double down on what is.
Most consultants hand you a strategy. I build the systems that run it — and they keep running after I’m gone.
paid ads · seo · ai automation
Let's talk.
Tell me about your business and where you want it to go — your numbers, your goals, your site. If it’s a fit, I’ll come back with how I’d approach it.